Though creating music is not as challenging, but making it reach the targeted audience is a hard task. An amazing piece of music you have created is nothing unless people hear it. So, in order to do that, you need a marketing plan that actually works. There are also some musicians who got success, but that success was momentary. Where did they lack? Their marketing tactics! You don’t want this kind of success, right? Therefore, you should always run on a systematic marketing plan.
Here, in this article, you would find a guide to creating DIY marketing plans.
Main elements of a Music Marketing Plan:
First of all, map out the following element for your marketing plan.
- What would you be marketing? (it is obviously the music you have created)
- What are your marketing goals? (Short-term or long-term)
- How will you market? (includes marketing tactics and approaches)
- The places where you will market? (marketing channels)
- Who will you be marketing to? (targeted audience)
As a musician, you will not need various sections of conventional marketing plan, such as mission statement, pricing strategy, competitor analysis and all that.
However, you would be including;
- Your plan synopsis
- Your main goals
- SWOT analysis
- The story of your band
- Your marketing strategy and targeted audience.
Start with defining your brand:
All the major brands have some indescribable qualities that make them at the place they are. You haven’t reached that level. So, you need to describe your brand. What is it offering and how is it unique? You will be known by your brand, after all. Hence, describe yourself and where you want to see your brand in future so you can balance it with people’s expectations.
Define your audience:
You need to have a clear idea of who is going to be your audience. Marketing plans and tactics are different for a different kind of audience. For instance; if you are targeting the teenagers, the marketing strategy will be different from the one you’ll use to target the audience between the age of 30 and 40.
Do your SWOT analysis:
Identifying your strength, weakness, opportunities, and threats is a common practice and done by many businesses. It helps you to know where you stand, where you should improve, what opportunities you should grab and where you need to be careful.
Right Marketing Tool:
Sale funnels are quite helpful in your music career. Sale funnel helps you improve your music sales. How do you create a sale funnel? There are tools that help you create sale funnel of your business. When you search for such a tool, you would come across the tool ‘Click Funnels’. They have marketed themselves the only solution for your business that would easily create a funnel for you. BUT don’t let such means to fool you. They will provide what they promise but you would be paying a lot for this. There are better Clickfunnels alternatives that would save Up to $3236 per year on your sales funnel. WordPress funnel is way better than click funnel in terms of both performance and cost. You would be surprised to know that it costs only $300-$500 per year to use WordPress funnel. On the other hand, you pay approximately $4000 per year on click funnel, 40% of which goes to affiliate commission. Why should you pay such commission that is not actually cost of the services you are getting? WordPress funnels are really very easy to use. You would find a complete guide on how you use WordPress on milesbeckler.com. Moreover, it has a whole video series of this guide.